What Can Podcasts Learn from Commercial Radio

I was recently asked to appear as a guest on Matt Hanham's podcast "Amplify Your Business". 

Amplify your Business is a great series about making use of Digital Media to grow your business online - and in real life for that matter!  

I met with Matt and we both agreed there's a conversation to be had not just about what people like me from a "traditional" media background can bring to digital broadcasters, but also the reverse. 

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HOW TO: GET YOUR MESSAGE TO THE MEDIA

Just like big things happen in our lives: births, marriages, 40th birthday parties, big things happen in your business. 

As a producer on radio I was always looking for auspicious occasions in the life of the radio station, the shows, or presenters that we could use to create great content - and most importantly events for our listener's entertainment.  

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