In today's digital world, your audience has never been more inundated with content. Three seconds is all you have to grab their attention and hold on.

Television is much the same. An intense industry that demands creativity and quick thinking to grab and hold an audience member’s attention before deciding to switch channels.

Alyona Polishchuk, or Ally for short, spent almost a decade working for an international news TV station. It was while she worked as a broadcast journalist, writer, and video editor she discovered her love of storytelling through video - and learned all the basics that go into creating a highly engaging news report.

She had to create popular content that would appeal to a large audience and grab their attention within seconds. In other words, Ally had to make content sexy and irresistible in order to get people to watch it.

Today, this unique perspective on content creation has helped Ally master Instagram Reels.

Using her invaluable TV production experience to craft a hook in the first three seconds is critical to getting viewers to watch the entire segment.

In a world where platforms like Instagram prioritise original content over trends, you have an incredible opportunity right now to promote your products and services - just by being yourself online!

Speaking in Reels is one of the fastest and most effective ways to do this.

But what happens when you try to record content?

As business owners ourselves, Ally and I understand the challenges of promoting your business on social media.

It can be overwhelming and time-consuming, but with the right mindset and the right tools, it can also be an opportunity to showcase your brand in a way that rivals the biggest companies in the world.

With a news presenter's mentality and a willingness to be creative and original, you can master Reels and take your brand to new heights.

Ready to take your Reels next level? Join us at Reels Summit in Perth on 9th June.