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podcast appearances

To book Carmen for your podcast, email carmen@carmebbraidwood.com.au or use this form.

THE EXPERTS PODCAST

POWERED BY MEDIA STABLE & CARMEN BRAIDWOOD, CONFIDENCE ON CAMERA COACH

Like to be a guest on The Experts Podcast, or chat with Carmen about working together? Send an email here.

NIC & CARMEN’S TOP 3 TIPS TO BECOME A MEDIA ASSET

The right media engagement can generate thousands of dollars worth of exposure for your brand, without costing you anything more than time and a little shared expertise.

So how do you become a media performer who gets asked back by the press, or broadcast media over and over? PR man, Nic Hayes and broadcaster turned Confidence on Camera Coach, Carmen Braidwood each share their top 3 tips.

NIC & CARMEN - EARNED VS OWNED MEDIA

Which is the superior content choice - owned or earned media? This week Nic and Carmen decided to face off and interview each other instead! You could say both come from media and both come from business. But how are their journeys different? Find out what each of our hosts bring to the table in this fun chat.

sarah knight - abc radio perth

In this episode of The Experts Podcast we talk radio, the future of the industry, the competitiveness, the losses, the gains and what it takes to make good radio for an audience. Carmen and Nic get to spend some time with the boss of ABC here in Perth and feel out what makes a good story and good talent. There has been a lot happening at the national broadcaster particularly over the last 12 months and we go straight to the top to find out what has been happening. There were certainly some uncomfortable moments for our guest when we got a little personal and you can see that the station is more than a job, its family.

Sarah Knight is our guest this week and she is the Local Manager ABC Radio Perth. A voice you will have heard over the last 33 years maybe in the regions and locally as a broadcaster in her own right. When quizzed which would you prefer broadcasting or managing? It’s a resounding preference to broadcast, “wouldn’t anyone choose that?” Sarah has a very clear understanding of her audience, what changes have come into play in recent times and where the station is heading. Local is at the heart of every decision that is made and that is very clear particularly with the programs and presenters that are in place today.

The loss of Russell Woolf last year was brought up and you can hear the pain and raw emotion that Sarah and the ABC family still feel for his passing. It was so unexpected but the way everyone came together it was such a special moment and opportunity for the station to share ‘Rusty’s’ life so publicly. The other great character and ratings giant Eoin Cameron also got a mention because of the effect his passing had on Perth and the ABC family. It’s been something that Sarah wouldn’t want to go through again but hats off to the way the whole station and the audience said goodbye to some radio legends. We did have a few laughs remembering them as characters.

The idea that the ABC doesn’t listen or look at the competitors is squashed quickly. Of course, they are looking at their stories and talent. It is a competitive industry, and you would be worried if they weren’t. There is no exact algorithm for what makes the perfect radio story, but Sarah correctly identifies the highest engaged segment for radio is when a linguist expert comes on. Everyone goes crazy for it and that also applies to commercial radio who love a ‘wordsmith’. We don’t always know what makes great radio, but we do know the ABC Radio Perth is in good hands with Sarah steering the ship.

trevor cochrane - the garden gurus

Listen in as Nic and Carmen sit down with one of TV longest serving and most recognised faces, Trevor Cochrane, of The Garden Gurus. Celebrating 20 years of production, this show is seen by audience all over Australia on the Nine Network, and Trevor has been there since the start. In fact, its lead to the creation of Trevor’s production company, Guru Productions. Listen in as Trevor shares the story of how it all began, where it’s headed next, and his advice for other experts looking to turn their knowledge into content.

WHICH c-word? cal & CARLA talk podcasts

In their own words, Carla Thomas and Cal O’Connell say a lot of good sh%t! So much, in 2019, they decided they better record it for a podcast.

Both fitness and well-being experts, the pair sit down with Carmen Braidwood and Nic Hayes to share that The C-Word Podcast has helped them to bond like siblings. The benefits we all enjoy are high-value insights to live better lives.

Listen for Cal’s reflections on how the podcast has helped people of all levels of fitness feel less intimidated by the gym.

And for Carla’s simple truth that by starting with passion and content you genuinely want to share with others, you can find the creator’s holy grail: a way to make money from your podcast.

MEMORABLE AS F*%$ - HEIDI ANDERSON

Heidi Anderson is the sort of human you know is in the room.

Confidence seems to ooze from every single pore, and yet she’d be the first to tell you that isn't always the case.

As a breakfast radio host in Perth and a favourite on TV’s Big Brother, Heidi built a community of fans who loved her frank and honest delivery - but the filter was well and truly on.

Today as a Marketing Coach to women in business, Heidi’s taken the filter off! As you’ll hear in this episode of The Expert’s Podcast, Heidi’s all about being the real version of herself at all times, (Nic and Carmen’s swear jar is FULL) and aims to inspire her clients to do the same.

Heidi also speaks, for the first time, about her decision to leave the job she loved at Perth’s 92.9 Breakfast after the birth of her son.

How it felt when her two co-hosts scored a national gig with another broadcaster.

And why she’s not spoken a word to her former colleagues since leaving radio.

That language warning again: if you’re listening to this one in the car, make sure you drop the kids off first.

THE POWER OF A PERSONAL STORY - SARAH RUSBATCH

Sarah Rusbatch is a Grey Area Drinking Coach and Expert.

She has a personal journey with alcohol and her decision to quit drinking, that will feel uncomfortably familiar to many of us.

The topic of drinking - or when we choose not to anymore - is a hot button for any Australian, and as a result Sarah has picked up a number of big ticket appearances on radio, TV and print.

In this episode of the Experts Podcast, Nic Hayes and Carmen Braidwood sit down with Sarah as she discusses the powerful way that sharing her personal story in the media has helped to grow not just her business but also a community of people around the world who are now looking at their drinking differently.

A cause that is deeply personal and motivating to Sarah. And yes, Nic and Carmen each get a little wrapped up in sharing their own personal experiences with alcohol too, because well, Sarah’s story-telling just that good.

influencer marketing with ashleigh jade

Imagine being in a profession that continually attracted questions from people who just don't get it.  

Is that even a real job?

Who do you think you are? 

How do you actually make money?

And what if, even worse than that, people had a direct line to shut you down every time you put yourself out there?

Enter, expert influencer, and influencer coach, Ashleigh Jade.  Nic Hayes & Carmen Braidwood’s guest on this week's The Experts Podcast. 

Listen as Perth-based Ashleigh sits down to talk through how influencer marketing works and answers the common questions she fields from nay-sayers, and those who grew up during a time that pre-dates internet fame.

With a community of 111K followers on Instagram, close to 1.4 Million on Facebook and a legion of eager creators scrambling to get Ashleigh’s eye on their content, Ashleigh has built a brand that’s trusted by business collaborators and followers alike.

Add to that she’s a ray of absolute sunshine, who you’ll discover really knows her craft... and if you need a strategy to deal with nasty keyboard warriors and trolls, you'll love what Ashleigh has to say.   

footy-turned-radio host, will schofield

What’s involved in a professional football player landing a gig on radio?

Is it a free pass in?

Or does it take the same hard work any one else would go through to get their break?

This week on The Experts Podcast, former West Coast Eagle and the man single-handedly responsible (his words) for winning the 2018 AFL Premiership Cup, Will Schofield joins Nic Hayes and Carmen Braidwood for a chat.

If you haven’t heard yet, Will's doing a fair bit of regular radio now, plus podcasting and he’s bloody good at it.

Listen to hear:

• the influence late ABC Breakfast Radio host Russell Wolf had on Will's radio career

• how Will's attitude to his radio appearances convinced Carmen to jump off her once-favourite team, the Dockers

• and about the time Will appeared on radio, then completely forgot about it.

FROM PANIC-MODE To media regular: Fran Hughes

Sound familiar?

You get a call to appear on TV or radio. (Usually later that same day!)

And panic mode sets in.

Join Carmen Braidwood and Nic Hayes as their guest, Financial Planner, Fran Hughes gets truly vulnerable sharing how she felt about her first appearance on live TV.. and how she used that experience to work on it, get better, and become the trusted media contributor she is today.

Fran is a regular newspaper columnist, a finance expert on Talkback Radio, and is a mentor to aspiring and professional speakers.

The first episode of The Experts Podcast for 2022 will help you see that even if you've had an experience with the media you'd rather forget, there is a way to come back. Link in the comments.

Like to be a guest on The Experts Podcast, or chat with Carmen about working together? Email her here.

people of perth PODCAST

At People of Perth Podcast, we tell stories about the people of Perth by the people of Perth.

hello, perth-lover!

Fill in this form to be part of future projects.

Perhaps you’d like to tell us the the story behind your life here. Why you choose to live in Perth. You could tell us the great things that have happened to you and even the not-so great things. If you don’t live here, we’d love to know what it is that draws you to Perth. When you’ve visited, or plan to visit, and how you found us - was it a Quokka Selfie?

Remember, everyone has a story, so don’t be scared to share.

A couple of things to keep in mind:

1) sharing your story here does not mean it will be published by The People of Perth Podcast, we will call and seek your approval first.

And 2) anything goes! Show us what you’ve got!

Not part of Perthling yet? Join our community of Perth-lovers here.