““Knee high boots, sequins, pink guitars, friendship bracelets.. and a bold, red lip. Swift’s empire is built on the most authentic representation of herself. Not the “edgier”version, not “less girly”, just Taylor.””
Have you noticed, and like me, are you loving, the feminine energy behind the Taylor Swift mania sweeping Australia?
Brands should be taking any opportunity to leverage this story they possibly can.
This is an artist who interrupts the media cycle wherever she goes, dictates trends, and affects economies - the likes of which the music and entertainment industries have not seen since The Beatles.
I’ve even heard the promoter has sent radio announcers across the country to see the show - all expenses paid. That sort of investment hasn’t happened around an act visiting Australia for years.
Millions of dollars flowing around the economy, and it’s thanks to a young woman who’s tapping into the most authentic representation of herself.
Not the “edgier”version
Not “less girly”
Taylor Swift dims her light for no one, and the incredibly lucrative market has responded by filling Australia’s biggest and most iconic sporting venues by their hundreds of thousands.
By the time she’s done around a half a million fans will have walked through the gates at one of her shows. Millions more will be wishing they had.
Anyone writing “who cares?” or “is this news?” in the comments simply doesn’t understand how big this moment is.
Any woman who’s ever copped a “dial it down so you don’t lose the fellas” should take great confidence that the “real her” has a big audience just waiting to connect with her.
Are you taking any Taylor-inspired action for your brand this week?