Have you noticed how quickly everything is changing in the world of marketing lately? As someone who just scrapes into the Gen Y, or millenial, age bracket, I find myself experiencing some pretty regular resitence to change right now.
Read MoreWHAT BRANDS CAN LEARN FROM TAYLOR SWIFT right now
Have you noticed, and like me, are you loving, the feminine energy behind the Taylor Swift mania sweeping Australia?
Brands should be taking any opportunity to leverage this story they possibly can.